What it is
Yellow.ai is a platform for building chat and voice agents, used for customer support and for marketing and employee use cases.
What you'd use it for
You would use Yellow.ai to automate customer support across banking, retail, healthcare, hospitality, and telecom, with the agent recognising intent and triggering tools such as an order cancellation.
Examples of use
A customer reaches out, some by chat and some by phone. The agent automates the support either way, handling both channels from the same platform.
A shopper messages asking to cancel an order. The agent recognises that intent and triggers the cancellation as a tool, rather than just acknowledging the request.
A retailer serves customers across several Asia-Pacific markets. The agent runs the support in many languages, with no separate tool per region.
A customer asks something that needs their account details. The agent draws on connected enterprise systems so it answers from live data.
A company already runs the platform for support. It uses the same platform for marketing and HR cases too, not support alone.
A surge in contacts arrives faster than the team can handle. The agent takes the routine volume so the company copes without adding staff.
How it works
Yellow.ai uses several AI models with an in-house orchestrator model that handles intent recognition, tool selection, and context within a conversation, combined with retrieval.
How it compares
Yellow.ai is positioned a step below Cognigy and Kore.ai in analyst standing. Its clearest distinguishing trait is a strong presence in Asia-Pacific markets.
What others say
Named a Challenger in the 2025 Gartner Magic Quadrant for Conversational AI Platforms; Gartner noted its market strategy but flagged limited investment in research.